5 Million Free Children’s Books Now on Grocery Shelves

For the sixth year in a row, Cheerios is putting five million children's books free inside boxes of Cheerios cereal.

In addition, Cheerios is again working with First Book, an award-winning children's literacy nonprofit, to give a year's worth of children's books to 50 reading programs serving disadvantaged children across the country. Over the past six years, Cheerios has donated more than $2.5 million to support First Book and its mission: to help get brand new books to children from low-income families. (Literacy News)