Junk food ad ban comes into force

A total ban on adverts for unhealthy food and drink products around TV programmes for under-16s has come into force. It extends similar restrictions already in place for shows aimed at children under 10 years old.

The new curbs affect commercials for food and drink products high in fat, salt and sugar.

Adverts around youth-oriented and adult programmes which attract a significantly higher than average proportion of viewers under-16 will also be affected, Ofcom said. (Guardian)